Ariat Boots wanted a cutaway bull for a billboard advertising campaign. Because of the success of the bull campaign they requested that we do a mechanical horse. Below are the illustrations with some of the preliminary work.
Cutaway mechanical bull.
Mechanical cutaway bull.
All the mechanicals and non of the bull.
Concept drawing for the mechanical bull illustration.
Cutaway mechanical horse illustration.
Illustrator line art for the mechanical horse illustration.